TARGETED ADVERTISING

— is a type of online advertising that is broadcast by users of social networks. Social networks have a large audience with a broad range of interests, specific geographic locations, demographic profile, etc. Targeted advertising makes it possible to reach out to your target audience exactly.

Finepromo specialists set up and maintain advertising on social networks such as Instagram, Facebook and Telegram.

PECULIARITY OF TARGETED ADVERTISING

The main peculiarity of targeted advertising is the ability to show ads to the target audience, which is determined based on the profile in social networks and behavior. The targeting possibilities are huge, here are just a few types of targeting:

Gender and age
Marital status and presence of children
Geolocation (from a small radius to the whole country)
Interests (business, fashion, tourism, etc.)
Behavior (travel enthusiasts, football fans, etc.)
Income
Contextual targeting (with the use of keywords)
Remarketing (reaching out to the audience that already visited your profile or website)

Targeted ad formats are video, banner ad, post or story in social media, carousel or gallery type ad. With such a variety of formats, your business will definitely attract the attention of the target audience. Targeted advertising not only increases brand awareness, generates demand for a product or service, but also attracts the target client to the website. We recommend launching targeted advertising in conjunction with contextual advertising – the mutual influence of the tools will help you to increase brand awareness significantly and attract a strong influx of customers. The effectiveness of advertising is measurable – the project analyst will calculate the real profit of the tool