FACEBOOK ADS FOR COMPANIES SELLING EDUCATIONAL KITS FOR CHILDREN

Oysterkit is an American company that sells educational career exploration kits for children aged 3-5 years. The project significantly developed in the US after the pandemic, but declined after restrictions were lifted.
The case study shows how we increased the number of requests using Facebook Ads.

PROBLEM

When driving traffic to the website, the price of the request was higher than the project’s KPI, and the number of the requests was small. Poor usability of the website.

GOAL

We needed to increase the number of quality requests and keep the cost within $150 per request.

TASK

To increase the number of requests during the upcoming holidays by applying the Facebook ads system already in use, but while testing a new tool — Leadform Generation.

HOW DID WE DO THIS?

We launched ad campaigns on Instagram and Facebook with Look-a-Like targeting for the top 3 sales regions.

Found a way to attract customers bypassing the website, whilst still maintaining our benefits.

Identified regions that consistently brought requests at the target price.

Identified Look-a-like audience from the customers over six months based on the existing statistics, which gave us optimum results.

Prepared lead forms with the right offers that gave an advantage to customers when they filled them out.

Launched campaigns with the aim of generating leads.

TOOLS

RESULTS

Coverage	Impressions	Results	Price per request	Flow
2 964	3 412	29 lead forms	$3,49	$101,07

Under normal circumstances (no pandemic), there was a significant drop in conversion. In the process, we have reduced the cost per customer from $30 to $18. To further improve the unit economy, we need to work with the website to improve its conversion rates.