IT COMPANY SCALING WITH A COMBINATION OF ADVERTISING TOOLS

Movavi develops a convenient soft for working with video, audio and photos. The project is currently successfully selling globally, with over 3 mln satisfied customers. The case study describes how the company was able to scale to a global level and significantly increase its profit.

PROBLEM

There was a competitive product with a relatively small audience and localization in the most popular languages.

GOAL

To scale up the client base globally, while maintaining profitability.

TASKS

To thoroughly work out the semantics and scale the advertising in the country. Then run advertising through different channels in foreign countries.

HOW DID WE DO THIS?

We have thoroughly worked out the semantics and started scaling up the advertising in the country.

After covering the selected countries, we moved on, selecting countries by priority of profitability and audience. We also translated the product and the website into new languages.

Used search advertising, mainly Google Ads. Also used advertising on Yahoo, Bing, Baidu and Yandex Direct. Used targeted advertising on Facebook Ads, MyTarget, etc.

Set up remarketing on user funnel from shopping cart to purchase, on each stage of decision making.

For effective management, we configured web analytics with e-commerce in Google Analytics. Automatic bid management based on machine learning was also set up.

For different countries (e.g., Arab countries or SEA), it was necessary to involve local specialists to make creatives (images and text), as the specifics of the audience required a fundamentally different approach.

TOOLS

Used search advertising, mainly Google Ads. Also used advertising on Yahoo, Bing, Baidu and Yandex Direct. Used targeted advertising on Facebook Ads, MyTarget.

RESULTS

Revenue growth by 130-200% year-on-year while maintaining a cost per paying customer at 25-30;
Managed to develop advertising to a budget of tens of thousands of $ per month while maintaining profitability;
Launched a traffic and analytics system to attract clients globally.