ADVERTISING IN GOOGLE ADS

We have been working with Finepromo for more than six months. During this period the team has developed for us an informative and convenient report in Power BI, where we can track the necessary indicators for all our cities where advertising is launched. One of the most important functions in the report is forecasting the results (number and cost of leads, budget spending) at the end of the month and its comparison with the agreed KPI. On a daily basis we can see in the report the latest results and data for the entire period of work, which allows us to quickly make decisions on the further development of channels and the strategy of the company as a whole.

We thank the Finepromo team for implementing an automated interactive report on paid marketing channels based on Google Big Query and Power BI. Daily collection of data from all systems, which are then brought together in a cloud data warehouse; the visualization system is configured to calculate the necessary metrics and dashboards – all this can significantly reduce the time spent on collecting and analyzing data, which ultimately helps us to make the right and prompt management decisions.

An end-to-end analytics report was introduced, which allowed us to see the profitability of advertising channels, campaigns, keywords, to see the dependence of financial indicators in dynamics. With the help of the report, we can quickly monitor ineffective channels and optimize ineffective advertising, we can also scale advertising that brings us profit. The Finepromo team also solves web analytics tasks, creates funnels in Google Analytics and imports offline data from CRM. In general, dashboards help us to control the return on investment in online marketing and make prompt decisions on the development of channels.

We would like to thank the Finepromo team for the implementation of a full-fledged end-to-end analytics system for our health center. At the beginning, we had an attempt to set up the necessary reports, but there was no talk of any customization. The analytics team helped us to decompose our requests into visual and convenient reports, which have now become our indispensable source of insights, a tool of control and one of the basis for making tactical decisions. What is also extremely important for us is partner’s proactive approach, which Finepromo provided, and their ability to form proposals / ideas on further development and improving of the reports. Thanks for the collaboration! We recommend everyone to work with Finepromo!

We started cooperation with Finepromo more than a year ago. During this time we managed to build effective business relationships. Our work process includes weekly reports and detailed end-to-end analytics of results. Colleagues from Finepromo proposed and successfully implemented the Power BI tool, which made it possible to set up the collection of only the necessary data from all advertising channels and carry out their further optimization. Now, with the help of the report, we make strategic decisions and control current performance. Thanks to the analysts and the entire Finepromo team for introducing truly significant tools! We recommend them to everyone!