WEB LOAN: 5-FOLD INCREASE IN TURNOVER

Launch of campaigns in YAN and switch to auto-strategies resulted into MFI project growth

5-fold increase in turnover while maintaining targets

PROBLEM

How to develop a project with a small budget of up to RUB 16,8 mln per month?

GOAL

To increase the turnover of contextual advertising by 5 times, while maintaining the key indicators: ROI of 50% and the first loan amount of RUB 3,500. To ensure growth of interest in the brand.

TASK

To launch YAN campaigns with ROI of 70% and the loan amount of RUB 5,000.
To transfer search campaigns to auto-strategy, increase turnover and number of loans disbursed while maintaining ROI at 50% and the first loan amount of RUB 3,500.
To create a custom report for more accurate optimization.

HOW DID WE DO THIS?

We launched manually controlled YAN campaigns and then switched them to automatic bid management

Implemented search auto-strategies

Created a report with client scoring and our real income (including a parameter with information on how much a client is willing to pay for attracting a particular borrower)

Using networks with less developed competition and shifting search campaigns to auto-strategies has yielded rapid growth while maintaining the target ROI.

Tools

Results

Results in 2021 (monthly average): ROI: 44.61%
First loan amount: RUB 3,296
Turnover RUB 16,864,257