TARGETED ADVERTISING FOR THE SOK SMART OFFICE NETWORK

Targeted advertising to attract customers

Conversion from Facebook $11
84 conversions from Instagram

Contextual advertising brought non-targeted requests.

To increase the number of quality requests and keep the cost within $25.

To run Instagram and Facebook campaigns with interest-based targeting.

HOW DID WE DO THIS?

We set ad campaigns with interest, position and behavior-based targeting, selected a conversion campaign target.

In interest-based targeting, we chose the following: digital marketing, freelancing, small and medium business, private entrepreneurs, etc.

In position-based targeting, we chose: director, founder, founder/owner, CEO, etc.

In behavior-based targeting, we chose: owners of small businesses.

Separated campaigns by Instagram and Facebook placements.

Added lead form campaigns with the same targeting.