INCREASE OF SALES WITH GOOGLE ADS BY 239%

"Russian bouquet"

Increase in revenue by 171%
Price of transaction decreased by 30%

PROBLEM

Scaling the result for an online flower shop.

GOAL

Increase the turnover from the contextual advertising channel while maintaining the ROI.

TASKS

To launch advertising in new regions.
To increase the number of conversions while maintaining the ROI.
To reduce conversion rates to RUB 500-600 in problematic cities.
To develop new advertising formats.

HOW DID WE DO THIS?

Bid optimization (at the level of entry to the special position)

Text ad adjustment (use of the free delivery offer)

Deactivation of ineffective keywords and ads

Expanding advertising campaigns to new delivery cities

Connecting the search banner

Tools

RESULTS

	July 2017	July 2018	Results
Google Ads conversion rates	646 rub.	488 rub.	-24%
Google Ads conversions	1190	4034	239%
Yandex Direct conversion rates	614 rub.	478 rub.	-22%
Yandex Direct conversions	3061	4758	55%