LAUNCH OF MICROFINANCE ORGANIZATION ADVERTISING IN INDIA

Launching contextual advertising in Google Ads.

Increasing the number of requests by 4 times and reducing the price of the request by 3 times.

PROBLEM

We needed to launch contextual advertising to increase the number of requests. Within the first month, we received requests that exceeded the KPI price by 3 times.

GOAL

It is necessary to ensure a stable flow of requests at a reasonable price from the desktop campaign.

TASK

To launch a desktop advertising campaign with high-frequency requests across India.

HOW DID WE DO THIS?

We launched a campaign for India with key requests like instant loan, online loan, urgent loan, etc.

Identified the regions with the largest conversion and focused on them.

When reaching the required cost of the request, we switched the advertising campaign to the auto-strategy to get more conversions.

Tested various ad options to increase CTR and number of requests, and preserved effective ads as a result.

Stopped expensive keywords.

TOOLS

RESULTS

In August-September, we reduced the price of the request by 3 times. From August to November, we increased the number of conversions by 4 times.