LAUNCH OF ADVERTISING CAMPAIGN FOR CLEANING SERVICE COMPANY IN ISRAEL

Launching Facebook Advertising Campaigns

Expenditure: 2851
Number of applications: 38

PROBLEM

Find potential cleaners in order to give them future requests for cleaning and
receive a commission fee from each order.

GOAL

Receive 34 applications from people who want to work with the service at a price of up to 95 shekels.

TASK

Find the optimal combination of strategy, division of languages, geo coverage and interests, so that the audience does not quickly burn out and we manage to collect the required number of applications from cleaners at an agreed cost.

HOW DID WE DO THIS?

Expanded geo coverage to all of Israel.

Launched ads conversion campaign with targeted language groups.

Launched ads conversion campaign with general target group of people speaking Hebrew and English.

Created lead forms.

Launching interest-based ad campaigns in Facebook for different target groups in 3 languages (Russian, Hebrew and English). We tested Conversion, Lead Forms and Traffic.

The additional peculiarity of the objective was that the client was actually looking not for employees, but for people who had or were ready to apply for legal business registration – Esek Murshe or Esek Patur. Potential candidates must have been Israeli citizens to apply for such registration.

As a result, the chances of successful conversion to cooperation were greatly reduced.

TOOLS

RESULTS

Expenditure: 2851.26

Number of applications: 38

Application cost: 75.03 shekels

Period: from 06.09.21 to 24.10.21 (49 days).